From the 2001 launch of the iPod to the fiscal year end of 2014, Apple’s market cap surged more than 75-fold as its sales and profits exploded. Over the last fifteen years Apple has made a series of successful market-creating-or blue ocean-moves (think the iMac, iPod, iTunes, the iPhone, the App Store, and the iPad). How has Apple managed to maintain its stock price and convince investors of its growth potential?Ĭonsider the recent history of Apple and Microsoft, two tech companies no longer run by their visionary founders, and how each has competed in red or blue oceans. This despite Wall Street’s uncertainty since the death of the company’s founder and visionary, Steve Jobs. This past quarter Apple once again crushed its earnings report.
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